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 SHOP 2014 Registration 

SHOP Event scheduled for May 14, 2014.

Registration is now open!

Interested in understanding, designing or optimizing shopper experiences? Whether you’re a brand marketer, retailer, agency practitioner, consultant, researcher or student of retail, here’s your chance to learn what it takes to be an industry leader by those who are industry leaders – preeminent marketers, designers, retailers, researchers and practitioners.

  Sponsored by:

2014 Agenda Coming Soon!:

Andy Murray, SVP Creative, Walmart US. 

David Denholm, President and COO, Chobani, Inc.

Cindy Tripp, Founder of Cindy Tripp & Company LLC.

David Shing, AOL's Digital Prophet

Natalie Nixon, PhD, Director of Strategic Design MBA Program, Philadelphia University.

Christi Dining Zuber, Director, Innovation Consultancy, Kaiser Permanente.

Christian Madsbjerg, Founder of ReD Associates.

Fern Grant, Executive Vice President Strategic Planning, The Mars Agency.

Wrap Up and Conclusion:



Questions:  Contact Pamela Styles, Associate Director, Center for Retailing Excellence at: or by phone at 575-6812. 

Conference Fees:

  • $375 per person for board member companies

  • $500 per person for non-board member companies


Registration Policy:

Registration is handled online via the Walton College secure server. We accept credit card payment (Visa, MasterCard, American Express or Discover) and checks. Checks must be received by May 2, 2014 to insure seating availability.


Conference Cancellation Policy:

To guarantee seating payment must be received prior to May 2, 2014. Refunds, less an administrative fee of $50.00, will be made for all cancellations received in writing prior to April 30, 2014. No refunds will be made after April 30, 2014, but by notifying the Center for Retailing Excellence, you may make a substitution of attendees through May 14, 2014, by emailing Pam Styles at

Conference Location:

Donald W. Reynolds Center for Enterprise Development
1 University of Arkansas
Fayetteville, AR 72701
PH: 479.575.2856
FX: 479.575.6999

Directions from Springdale/ Rogers/ Bentonville:


  • Take I-540 South
  • Take exit 66 (Hwy 112)
  • Turn right onto Garland Ave. (Hwy 112)
  • Turn left onto Maple St.
  • Turn right onto Arkansas Ave.
  • Turn right onto Dickson St.
  • Turn left onto Harmon Ave.
  • The parking garage will be on your left  

Directions from Ft. Smith/Little Rock:


  • Take I-540 North
  • Take exit 62 (Hwy 62, 16, 180)
  • Turn right onto Sixth St. (Hwy 62)
  • Turn left onto Razorback Rd.
  • Turn right onto Leroy Pond Dr.
  • Turn left onto California Blvd.
  • Go straight at Stadium Drive stop sign
  • Turn left onto Harmon Ave at top of hill


Parking is available in the Harmon Avenue Parking Garage (noted on the map above).  Please bring your parking pass to be validated by Center for Retailing Excellence.



Walmart Stores, Inc.              

Spring Seminar Sponsorship Opportunities

Interested in becoming a partner and sponsor of the 2013 Spring Seminar?

Please contact:

Pamela Styles
Associate Director, Operations
(479) 575-6812


SHOP Conference Agenda:  May 14, 2014

University of Arkansas, Fayetteville, AR, Donald Reynolds Center


THEME: Driving Growth through Creativity and Ideas


7:15 – 8:00am

Check-in & Networking Continental Breakfast


8:00 – 8:10am


Claudia Mobley, CRE Director

Rob Rivenburgh, COO, The Mars Agency


8:10 – 8:55am

 The World of Digital Creativity

David Shing, The Digital Prophet, AOL


8:55 – 9:40am

Big Idea From a (Once) Small Brand: Chobani’s Launch

David Denholm, COO, Chobani


9:40 – 9:55am

AM Networking Break


9:55 – 10:40am

Collaborating on Creative & Shopper Marketing Qualification

Andy Murray, SVP Creative, Walmart


10:40 – 11:45am

Design Thinking Panel 

Cindy Tripp, Founder, Cindy Tripp & Company, LLC

Christi Zuber, Director, Innovation & Consultancy, Kaiser Permanente

Natalie Nixon, Ph.D., Director of Strategic Design MBA Program, Philadelphia University


11:45 – 1:15pm

Lunch Sponsored by The Mars Agency


1:15 – 2:00pm

How Creativity is Driving the Business

Ken Nisch, Chairman, JGA


2:00 – 2:45pm

The Moment of Clarity:  Sensemaking

Christian Madsbjerg, Author, Moment of Clarity


2:45 – 3:00pm

Update on CRE Industry Study – Reveal the Topic

Fern Grant, Executive Vice President, The Mars Agency 


3:00 – 3:15pm


Duncan Mac Naughton and Claudia Mobley

Center for Retailing Excellence
Willard J. Walker Hall 538
Fayetteville, AR 72701
(479) 575-6812  p
(479) 575-4173  f